Elena Chavalera, a young visionary of makeup expert in formulation and with enormous charisma and personality; and Salvador Gil, a businessman from the world of perfumery, set up Laurendor. It was born in a small laboratory on Castillejos street in Barcelona (Spain).
Together with other recognized world reference brands, they build one of the leading cosmetic companies in Spain and Europe.
They began to develop cosmetics to take care of the appearance and the skin. They designed innovative products in those times, such as the colored body spray. It replaced and complemented the stockings that women wore on their legs at that time.